Abstract:Under the new normal, it is necessary for us to actively integrate our consulting units, so as to achieve the purpose of using customer resources for market development and business value-added. So, is it really operational in practice? In this year's time, the author happened to be through the Chamber of Commerce and an enterprise management company, practice has proved that in this spring of the rule of law, we take the initiative to use the resources of the consulting unit, through professional training institutions or other platforms to build a community of interests for the integration and utilization of customer resources is one of the effective ways to market development and achieve business value-added.

Key words:Resources; Platform; Community of interests; Market development; Value-added services.

Review of Main Contents of 1. Feasibility and Path

In the "New Normal Legal Consultant Operation Mode", on the basis of understanding the disadvantages of the traditional legal adviser unit service mode, we come to the necessity, feasibility and theoretical options of innovating the legal adviser unit service in the contemporary commercial society. The necessity is well known, and the reason why it is considered feasible to use the resources of the legal advisory unit for integration is that, first of all, the law firm has huge client resources, but it is relatively independent and there is no connection between the resources. And a resource can only play its true value in the right place. Therefore, what we can do is to integrate the client resources of the law firm, change its original decentralized form, and make it produce unlimited value; secondly, the law firm There is another natural advantage in integrating resources, that is, it has credibility that ordinary training institutions do not have, which provides convenience for integrating resources; finally, customer needs are diversified, the desire for the emergence of the platform has brought operational space for the integration of resources in legal affairs. The theoretical options are: cooperation with professional training and management institutions; integration of institutions that provide training and management services for enterprises and managers; and the establishment of a new institution or department specifically responsible for the integration and utilization of resources of consulting units.

2. a path in practice

It is based on the above preliminary research that the author has just experienced or come into contact with several modes of operation of the consultant unit based on this theory.

　　(I) Mutual Trust and Cooperation with an Enterprise Management Company-Strategic Alliance

　　1, the premise of cooperation: each other's difficulties and needs

An enterprise management company specializes in enterprise management, mainly focusing on enterprise culture, enterprise cohesion, team cooperation, management and employee motivation, enterprise management structure construction, salary management, performance appraisal management, employee recruitment and training, enterprise employment, potential stimulation and other training, in order to achieve efficient operation of enterprises, harmonious coexistence of employees and so on. Its main starting point for people, around the study of human nature to make business management more scientific, in his course, the law is only a tool.

When our lawyers provide training for consultants, in order to emphasize the importance of the law, they often put the law in the highest position of business management. Perhaps the same is true, but most bosses do not agree. Among the many bosses I have contacted, employees are often only required to have a sense of the rule of law, and more often use the law as a tool to restrain and educate employees. However, the enterprise management company is different. It can often bring visual benefits to the enterprise quickly and give the boss greater motivation to choose the enterprise management company instead of the lawyer.

In the process of practice, the training given by lawyers to consultants is often positioned as the training of managers, so they always emphasize the use of legal weapons to govern the company, but because of our unprofessional and one-sided knowledge, the effect is often counterproductive. Enterprise management companies have spread from coastal areas to inland provinces in recent years. For most bosses in inland provinces, it is still a new thing. People who know it don't know which one to choose, and those who don't don't care at all. This has created a preliminary obstacle for enterprise management companies to enter enterprises, especially when there are many enterprise management companies, It makes it difficult for enterprise management companies.

　　2, the cooperation model is the interest framework to build.

The author has known Mr. Lu, the general manager of an enterprise management company, since the beginning of 2016, and has the honor to participate in some training organized by an enterprise management company. The author believes that the courses of an enterprise management company are helpful to the enterprise and firmly believe in the rationality of its existence. As far as I know, similar training has been quite common in large coastal or inland enterprises. After in-depth communication, as mentioned above, we two appreciate each other and hate each other later. After six months of exploration, we have determined the following cooperation model:

An enterprise management company provided the following platform for the law firm (hereinafter referred to as the "law firm") where the author was located at that time:

When organizing training in an enterprise management company, whether in an entrepreneur salon or in the training of employees in the enterprise, set aside a suitable period of time for the law firm to train entrepreneurs or employees in legal knowledge. There are two modes:

　　One is as a lecturer of a business management company, responsible for explaining the knowledge related to the law, so that the curriculum of a business management company is more perfect.After the improvement of the course is first to enhance the competitiveness of a business management company and peers, followed by the improvement of the course can increase revenue, and finally can better serve customers, retain customers, to provide services to customers in an all-round way, to achieve the effect of icing on the cake. During the period, the law firm may be promoted by the law firm lecturer in a mosaic manner, but an enterprise management company is also required to pay a reasonable fee to the law firm lecturer;The other is that when training entrepreneurs, law firm lecturers give lectures as special guests, during which the promotion time to the law firm can be extended appropriately, but in principle, a business management company does not need to pay fees to law firm lecturers.The law firm provides the following promotions for a business management company:

First, in the process of handling cases by law firm lawyers, appropriately introduce a business management company to clients who need training from a business management company and promote it appropriately. The interest framework of this cooperation model is mainly the commission system, that is, the law firm personnel recommend to the clients of an enterprise management company, and an enterprise management company gives an appropriate commission to the law firm;

Second, when the law firm provides training for consultants, it introduces courses and lecturers from an enterprise management company as appropriate to enrich the service items and products of the law firm, raise the charging standard, and at the same time enhance the competitiveness of the law firm and its peers. to achieve the competitive advantage that no one has. There are also two types of interest structures for this cooperation model, which are chosen by both parties through consultation according to the actual situation:

One is to pay, that is, a business management company's courses as a law firm to provide services to the consulting unit, a business management company's lecturer for the law firm hired, allowing it to properly promote for a business management company, but the law firm appropriately to a business management company to pay a reasonable fee;

The other is not to pay, mainly when the law firm is conducting marketing promotion, such as when presenting to potential customers, as the case may be, to recommend a business management company to conduct a trial lecture.

As the cooperation deepens, consider packaging some of the back-office services of some of the firm's consultants to an enterprise management company for services, such as holding a salon or setting up a club.

On the basis of the above cooperation model, based on mutual trust, the law firm and an enterprise management company began a strategic alliance cooperation. Up to now, the author has successfully recommend several friends from legal advisory units for an enterprise management company. The advisory units believe that the training is indeed effective and thank us for our initiative and thoughtful service. In a salon held by an enterprise management company, the author has made a lot of friends because of the introduction of general manager Lu. In the long run, the author believes that there will be results.

　　(II) and the Chamber of Commerce win-win mother and child-community of interests

In the second half of 2015, the law firm's lawyers and some friends of the legal advisory unit successfully established a small, medium and micro business association (hereinafter referred to as the Chamber of Commerce). After a period of running-in, the Chamber of Commerce launched a brainstorm, that is, each member recommend an investment project, and then the participating members choose a project to implement, and finally chose to open a restaurant by crowdfunding. From the catering project to determine the capital contribution, to the establishment of the company, to determine the articles of association, the election of the board of directors, the board of supervisors of the author involved in the whole process.

From participating in the establishment of the Chamber of Commerce to participating in crowdfunding activities, the relationship between the law firm and the Chamber of Commerce and its members has been greatly improved. Through the establishment of the Chamber of Commerce with members of the legal adviser unit, the relationship with the legal adviser has been strengthened; through participating in the activities of the Chamber of Commerce, we have forged a deep friendship with the members of the Chamber of Commerce. In the process of its establishment, the members of the Chamber of Commerce also feel the role of lawyers and the necessity of law, which has laid a good customer foundation for opening up the market. For the Chamber of Commerce, lawyers are important and necessary for the Chamber of Commerce. After communicating with the leading members of the Chamber of Commerce, we consider the following cooperation plans:

As one of the key members of the Chamber of Commerce, law firm lawyers are required to provide legal services to the Chamber of Commerce and its members, I .e., permanent legal counsel; the Chamber of Commerce, as a platform for the firm's activities, is obliged to market the firm. If the case is completed through the Chamber of Commerce, the law firm appropriately apportions a certain fee for the Chamber of Commerce.

Through the design of the above scheme, the chamber of commerce and law firm lawyers form a community of interests, the law firm has become a part of the chamber of commerce, the chamber of commerce has become the law firm's display platform. In this way, law firm lawyers not only power service chambers of commerce and chamber of commerce members, but also form a large number of potential clients; and chambers of commerce and chamber of commerce members can not only get high-quality legal services, but also reflect a certain service value, the fate of the common, the so-called community of interests.

On the basis of the above plan, based on a win-win situation, the law firm and the Chamber of Commerce have happily come to the present. Although the fruit has not yet taken shape, we believe in the future. On the basis of mutual benefit and win-win results, we have integrated our consulting units, and at the same time, we have gone beyond the simple relationship of legal advisers. Through the integration of resources, we share interests. I believe this relationship will make our service more and more perfect and closer to our consulting units.

Achievements and Reflection of 3. Practice

　　(I) results

　　1. For the consultant unit

In the process of rising enterprises, they will encounter various bottlenecks. At this time, entrepreneurs need not only legal protection, but also breakthroughs in other management skills. Therefore, no matter what stage the enterprise is in, if you can get all the help through a law firm, whether it is in law, finance, management, marketing or other aspects, it must not be too bad.

We are working hard to complement each other with relevant professional training institutions, improve each other's product packages, better help entrepreneurs, realize the corporate dream, the Chinese dream! Practice has proved that the helped enterprise has at least solved the problems he needs to solve, which shows that it is right for us to actively integrate resources for the consultant unit, and only by solving the enterprise problems more comprehensively can we better solve the problems for the consultant unit.

　　2, potential customers.

Our active service allows potential clients to see the capabilities of our law firm. It can not only provide a full range of services for the consultant, but also create greater value for him, so that they can be convinced that it is worthwhile to invite such a law firm as a legal adviser.

　　3. For law firms and individual lawyers

Through the above integration of consulting unit resources, take the initiative to cooperate with professional training institutions and other institutions to improve the service products of law firms, from the horizontal strengthening of the law firm industry chain, so that law firms and lawyers to achieve the purpose of business value-added and enhance competitiveness. By building a platform for consultants, we not only better solve more problems for consultants, but also expand our business.

For the author, cooperation with training institutions, chambers of commerce and other platforms can not only directly or indirectly increase income, but also have more opportunities to exercise. Most importantly, it has accumulated many potential customers for the author.

　　(II) reflection

　　1. Law firm

Due to the particularity of the lawyer industry and the fact that law firms are difficult to play a management role, our lawyer industry has long been accustomed to passive search by clients. Whether this kind of active service or integration of consulting unit resources can be implemented is very difficult for the "literati" group of lawyers, because what we are best at is self-limiting. Now the training market is extremely hot and the cake has been divided, but the author has never seen that legal training can shock the hearts of bosses like commercial training. We seek breakthroughs, we must dare to break through, dare to break through existing thinking, dare to cooperate with related industries, dare to introduce related industries, rather than just focusing on the law. In this way, we can continue to keep up with the trend of the times and continuously improve our training, Our lawyer industry can ultimately better serve consulting units, and not only form competitiveness in the same industry, but also in the enterprise management training industry, it can also be a strong market.

　　(2) Individual lawyers

Lawyers are accustomed to relying on traditional channels to obtain the source of cases. Some are content with the status quo, some are in the way of face, and some are out of selfishness, which leads to the difficult maintenance of the legal profession's consulting units. This not only hinders the development of the legal profession, but also is not conducive to the consulting unit. I hope that under this new normal of the rule of law, we can follow the trend, dare to break through, and strive to integrate resources and build a platform for consultants to create a better future within the scope permitted by the law.

4. epilogue

The specific methods of integrating the resources of the consultant unit and building the platform for the consultant unit vary from place to place and from person to person, but as long as we believe that it is right to actively integrate resources, we will certainly be able to realize business value-added and market development through certain paths and platforms.

Due to the immature operating experience, there may be many undiscovered problems, but the author firmly believes that this will definitely be one of the paths for our lawyer business to break through. The stone of its mountain can attack jade, dare to innovate to have a brilliant tomorrow.

Author Introduction

Lawyer Li Wenjian

Lawyer of Beijing Huixiang Law Firm, Master of Civil and Commercial Law, China University of Political Science and Law. The business field mainly involves the company law, contract dispute construction project and other fields.

Industry and social honor:

Legal adviser of the liaison office of the people's government of yichun city in beijing.

Director of the Legal Department of the Elderly Project Management Committee.

Won the first prize of "the third lawyer forum of ji'an city" excellent paper.

Legal research results:

1. Written "A Preliminary Study of the Operation Mode of Legal Advisers under the New Normal", "An Exploration of the Operation Mode of Legal Advisers under the New Normal" and "How to Cultivate the Legal Needs of Consultants" were all selected into Jiangxi Ganpo Lawyers Forum and made representative speeches.

2. Among them, "How to Cultivate the Legal Needs of Consultants" won the first prize of "The Third Lawyers Forum of Ji'an City.

Public welfare undertakings:

Beijing People's Visiting Reception Room Duty Lawyer

Beijing 12348 Public Legal Service Hotline Platform Duty Lawyer

Main performance:

Served as the legal consultant of Beijing Jiangxi Enterprise Chamber of Commerce, Yichun Liaison Office in Beijing, Respect for the Elderly Project Management Committee, Zhongyi Aging Health Industry Group Co., Ltd., Beijing Jiahai Culture Communication Co., Ltd. and other enterprises and institutions.